ŻYWIEC
JASNE
LEKKIE

Actions.

We had one chance, there was no option of pampering details calmly, so in tune with our motto: “Go big or go home“, we put the brand manual in a drawer and forgot what our experience and rationalism tell us. That is one of those projects in which courage, passion, and joy of creation allowed us to create a breakthrough piece. Shocking, in its uncompromising nature that much that brand as iconic as Żywiec decided to take the risk and effort to start another revolution on the beer market in Poland. And all this in the “lovely” and “full of optimism” the year 2020. We are sLIGHTly surprised and very, very proud.