In 2020, Warka focused on a breath of freshness as well as new products in its portfolio. The identification of Warka Radler 0% has been completely changed, moreover, the range of products has expanded with new flavors, including rhubarb-strawberry. The previous Warka percentage has also undergone a significant change – the alcohol content has been increased from 2% to 3.5%, thanks to which Warka 3.5% has been placed more in the beer category than light refreshing lemonade-like beers.
In both cases, our task was to develop Key Visual, which despite one category would be significantly different from each other. The final task turned out to be a challenge, where as part of one Key Visual we supposed to combine two separate categories of beers.
![GlobalSM WARKA Radler posters GlobalSM WARKA Radler posters](https://www.globalsm.pl/wp-content/uploads/2020/05/GlobalSM-WARKA-Radler-posters.jpg)
Actions.
Creating Key Visuals is our specialty, that’s why we started working right away.
At Warka Radler 0% we focused on the fruitiness offered by flavor variants. This is a key element of our design, thanks to which the consumer immediately pays attention to the product.
In the case of Warka 3.5% more than fruit we focused on beer. Thanks to this, Key Visual was created, which identifies Warka 3.5% as a flavored beer, which you can relax with. We also managed to combine both Key Visuals into one, neutral, communicating both series of products.
![GlobalSM Warka Radler 0,0% Cytrynowe GlobalSM Warka Radler 0,0% Cytrynowe](https://www.globalsm.pl/wp-content/uploads/2020/05/GlobalSM-Warka-Radler-cytryna.jpg)
![GlobalSM Warka Radler 0,0% Rabarbar GlobalSM Warka Radler 0,0% Rabarbar](https://www.globalsm.pl/wp-content/uploads/2020/05/GlobalSM-Warka-Radler-rabrabar.jpg)
![GlobalSM Warka Radler 3,5% Cytrynowe GlobalSM Warka Radler 3,5% Cytrynowe](https://www.globalsm.pl/wp-content/uploads/2020/05/GlobalSM-Warka-Radler-cytryna-35.jpg)
Effect.
Our Key Visuals make Warka 0% and 3.5% stand out from the competition by showing their diversity in the area of fruit beers. They communicate that in this type of beer the consumer has a huge choice, and that choice is always Warka 😉