Our main goal was to create a simple key visual, showing that Haps snacks are immediately available pleasure. What is more, it was supposed to underline the fact of good calories and handy packaging.
During creation we focused on finding a particular situation, which would show us pure energy of the main character who in an easy way stisfies their hunger. Our inspiration was so called “eating in a hurry”, however without negative conotation. We used an image of a young enjoying life person, who during their favourite moment shows main benefits of the product.
Our graphic solution gained recognition of Żabka brand team and was translated into digital, BTL and shopper marketing assets. The activation of Haps brand took place in the 3rd and 4th quarter of the year 2019.