Red Bull needed to create the brand’s experience which would have been an impact to sales results. This kind of challenges are a piece of cake for us, so it was a big pleasure to participate in this project.
How to stand out on the store shelf and not let the consumer pass by indifferently? We knew the answer to this question.
We designed POS material as well as entire store zones, which were eye-catching from the very entrance to the store. The unique highlighted shelfs reinforced the effect of power spike that the consumer gets after drinking the product.
We proved that impossible doesn’t exist and everything is the matter of proper determination. Our projects confirm that with the right message and brand experience at sales points, you can get great sales results. By allocating a special space for the product, the consumer notices it faster.