Since there is a lot of new products being introduced in beer category, Warka decided to broaden their offer. They decided to launch Warka Radler Ciemne Cytrynowe 0,0%, which was the first non-alcoholic radler brewed on a dark beer. For such a novelty we needed eye-catching packaging, that would show all its benefits.
Our agency specialize in execution of such activations. Packaging for the new non-alcoholic radler is the best proof of that!
Radler Ciemne Cytrynowe appeared in April 2019. The design of the new can emphasize uniqueness of the product, its unsual taste combining dark beer and lemonade. Mixing colours of dark non-alcoholic beverage and lemon on bright background created the desired effect. We introduced a new product in a brand new version.
Packaging design is something that makes Warka Radler Ciemne unique against numerous competition. It convinces consumers to try Warka’s beer offer during hot summer days.