Heineken was in need of something special, a real breakthrough for biggest activation of the year, regarding Champions League. It had to really unique idea. This challenge consisted of designing limited edition of Heinken’s can and creating BTL communication( Key Visuals and POS materials) for whole campaign.
Together with the Brand Team, for the first time in Poland, we launched packaging with brand hero – Jerzy Dudek.
Our agency was responsible for creating tailor made packaging with image of football legend and preparing project for production. It fulfilled all requirements set by central team of Heineken in Amsterdam.
Can design speaks for itself! As the first one in history it received a certificate of central Heineken Brand Management team. Moreover, we designed Key Visual for the whole BTL campaign, which harmonized with ATL communication and supported non-standard activation in POS.