Amundsen Vodka sales in the On-trade channel have increased as a result of the creation of a great idea and engaging consumer activation.
Breaking the mold and surprising customers, while remaining true to the brand’s present messaging.
All activities were incorporated into the notion of “Choose Your Path”, which reflected the various methods of ingesting strong alcohol. We offered teaser activities using social media communication, mechanisms to engage customers, an incentive program for bartenders, and we designed a consumer path for premises along with a carrier proposal as part of the concept.
We became the tender’s unbeatable winner!